ABOUT US

MISSION

We strive to build a strong sporting community by nudging the athlete to become not just a better player but a stronger and a socially conscious individual.

VISION

Enabling sporting excellence and building a champion mindset through our programs and interactions.

OUR BELIEFS

Humility, Excellence, Action and Respect. We HEAR you.

THE NUDGE STORY

Positive mental health is important for everyone. It helps people focus on the goal and work towards that without distractions. We at Nudge Sports understand the value of the “fine margins” that define success. A new initiative as part of Nudge Consulting, Nudge Sports has been started to help athletes govern their mental state and psychological balance to consistently perform at the highest level. We focus on mental conditioning to help with self-awareness, improve focus, confidence and deal with distractions. Our objective is to make mental conditioning an integral part of the athletes overall training program.

By placing importance on the 5 mental muscles, namely motivation, confidence, intensity, focus and mindstate, we help them perform to the best of their abilities.

This mindset is increasingly relevant to the corporate culture too, where teams across all levels have to work in a high pressure environment. By replicating the sports model to help executives perform at their best, we play a ‘nudging’ role to help improve decisions about health, happiness and wealth. To be the “choice architect”; an influencer or a catalyst to help individuals and teams make the right decision.

Founder & Chief Thinker

Amit Gadkari

Nudge Consulting & Nudge Sports is the brainchild of Amit Gadkari, who has spent over 27 years working in leadership positions across India and the Middle East. He has worked with global brands such as Montblanc, Villeroy & Boch, Fila and Marcolin Eyewear along with stints at the RPG Group, Reliance Industries, Marico, Renaissance Group and other industry leaders. Amit is a passionate athlete having played age group cricket and badminton for Mumbai and continues to play cricket actively even today. A voracious reader, blogger & a cycling enthusiast, he has a strong pulse on performances and development within the global sporting environment.

Amit is one of the foremost personalities to highlight mental health issues among athlete. As the CEO and founding trustee of Cricketers’ Foundation, India’s pioneering sports philanthropy and development trust, (www.cricketersfoundation.org), Amit initiated mental health training and conditioning programs for teenage Mumbai cricketers, both girls and boys. He drives this initiative with a leading sport psychology organization which works with elite athletes who have represented India at the Olympics in shooting, archery, wrestling and weight-lifting as well as Mumbai’s domestic and international cricketers. The overwhelming response to this initiative and the urgent need to address the growing issue of mental health among adolescent athlete and competitive athletes motivated Amit to launch Nudge Sports.

about the team

Nudge Sports is proud to have a panel of experienced sport & performance psychologists and counselling psychologists who have worked with age level athletes across schools, colleges and universities, and elite national/international athletes, Olympians, Paralympians. With qualifications from leading Universities across India, UK, Canada and the US in clinical psychology, applied psychology, sport & exercise psychology and behavioral neuroscience who form the backbone of Nudge, we bring a strong work ethic and experience of having worked with more than 10,000 athletes across 100 different sports. Amit also has the inputs of an advisory panel consisting of sports personalities, corporate leaders and social change agents.

THE ADVISORY TEAM

Vighnesh Shahane

MD & CEO,
Ageas Federal Life Insurance

Sairaj Bahutule

Ex Indian Cricketer, Spin Bowling Coach NCA & Rajasthan Royals 

Dilip Doshi

Ex Indian Cricketer & Entrepreneur

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Prof. Shailesh V. Shrikhande

Deputy Director, Tata Memorial Hospital
Professor and Head, Cancer Surgery 
Chief, GI and HPB Surgery
Tata Memorial Centre, Mumbai

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Hemchandra Javeri

CEO Investor, Board Member –  Forum Synergies

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Sujjain Talwar

Senior Partner,
Economic Laws Practice