We strive to build a strong sporting community by nudging the athlete to become not just a better player but a stronger and a socially conscious individual.


Enabling sporting excellence and building a champion mindset through our programs and interactions.


Humility, Excellence, Action and Respect. We HEAR you.


Positive mental health is important for everyone. It helps people focus on the goal and work towards that without distractions. We at Nudge Sports understand the value of the “fine margins” that define success. A new initiative as part of Nudge Consulting, Nudge Sports has been started to help athletes govern their mental state and psychological balance to consistently perform at the highest level. We focus on mental conditioning to help with self-awareness, improve focus, confidence and deal with distractions. Our objective is to make mental conditioning an integral part of the athletes overall training program.

By placing importance on the 5 mental muscles, namely motivation, confidence, intensity, focus and mindstate, we help them perform to the best of their abilities.

This mindset is increasingly relevant to the corporate culture too, where teams across all levels have to work in a high pressure environment. By replicating the sports model to help executives perform at their best, we play a ‘nudging’ role to help improve decisions about health, happiness and wealth. To be the “choice architect”; an influencer or a catalyst to help individuals and teams make the right decision.

Founder & Director

Amit Gadkari

Nudge Consulting & Nudge Sports is the brainchild of Amit Gadkari, who has spent over 27 years working in leadership positions across India and the Middle East. He has worked with global brands such as Montblanc, Villeroy & Boch, Fila and Marcolin Eyewear along with stints at the RPG Group, Reliance Industries, Marico, Renaissance Group and other industry leaders. Amit is a passionate athlete having played age group cricket and badminton for Mumbai and continues to play cricket actively even today. A voracious reader, blogger & a cycling enthusiast, he has a strong pulse on performances and development within the global sporting environment.

Amit is one of the foremost personalities to highlight mental health issues among athlete. As the CEO and founding trustee of Cricketers’ Foundation, India’s pioneering sports philanthropy and development trust, (www.cricketersfoundation.org), Amit initiated mental health training and conditioning programs for teenage Mumbai cricketers, both girls and boys. He drives this initiative with a leading sport psychology organization which works with elite athletes who have represented India at the Olympics in shooting, archery, wrestling and weight-lifting as well as Mumbai’s domestic and international cricketers. The overwhelming response to this initiative and the urgent need to address the growing issue of mental health among adolescent athlete and competitive athletes motivated Amit to launch Nudge Sports.

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about the team

Nudge Sports is proud to have a panel of experienced sport & performance psychologists and counselling psychologists who have worked with age level athletes across schools, colleges and universities, and elite national/international athletes, Olympians, Paralympians. With qualifications from leading Universities across India, UK, Canada and the US in clinical psychology, applied psychology, sport & exercise psychology and behavioral neuroscience who form the backbone of Nudge, we bring a strong work ethic and experience of having worked with more than 10,000 athletes across 100 different sports. Amit also has the inputs of an advisory panel consisting of sports personalities, corporate leaders and social change agents.

Team of Consulting Sport Psychologists

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  • A Sport and Exercise Psychologist with 2+ years experience, Parinaaz has been working with athletes and coaches in multiple individual and team sports to develop a champion mindset and adopt strategies for their overall wellbeing
  • She has completed her MSc in Psychology of sport and exercise (British Psychological Association accredited) from Leeds Beckett University in UK and her MA in Applied Psychology (Clinical Psychology) from University of Mumbai. She has also trained in Rational Emotive Behaviour therapy through the Albert Ellis Institute (New York) affiliate institute in Mumbai.
  • Parinaaz has been into sport since she was 6 years, with her main sports as badminton and taekwondo (trained for 10 years). Sport has been a priority for her since childhood and she combined her two passions (sport and psychology) to support athletes in their journey to reach their potential, something which was absent in her sporting journey.
  • She aims to develop the “individual behind the athlete” and create support for the mental health of athletes in India and the world.
  • Parinaaz adopts cognitive behavioural (CBT) and solution focused approaches to guide her clients towards living healthier and fulfilling lives.
  • Sumiran Tandon is a Sport & Performance Psychologist having worked over 14 years in the Sports Industry. Over the years, she has contributed to the sports industry as a professor, athlete management expert, mental trainer and a Sport psychologist.
  • She started her career as a counselling psychologist and further chose to do her Master’s in Science in Sports & Performance psychology from Manchester Metropolitan University in the UK where she practised for 2 years before she brought her practice back to India’s grassroot level athletes.
  • She is an expert in varied Summer Olympic sports, ranging from racquet sports to contact sports, combat sports to aquatics, batting sports to field sports, precision sports to equestrian sports, track and field to e-sports. 
  • Sumiran works with International and National athletes, of varied levels & achievements.
  • Her professional approach is eclectic, as she uses Biofeedback & Neuro-feedback along with PST & varied therapeutic techniques”

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Sports Marketing Consultant

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Vighnesh Kharge
  • Vighnesh Kharge is a Sports Marketing Consultant. With a background as a professional cricketer, Vighnesh understands the sport and the athlete’s mindset, allowing him to approach sports marketing with a unique perspective.
  • Starting as a content writer, he has developed a keen eye for crafting engaging narratives and creating impactful campaigns.
  • He has previously worked with Media and PR agencies for cricketers.
  • Vighnesh provides assistance to athletes, helping them navigate their careers as their manager.
  • He aims to spread awareness of mental conditioning and its role in building a champion mindset, empowering athletes to reach their full potential. 


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Prof. Shailesh V. Shrikhande

Deputy Director, Tata Memorial Hospital
Professor and Head, Cancer Surgery 
Chief, GI and HPB Surgery
Tata Memorial Centre, Mumbai

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Sujjain Talwar

Senior Partner,
Economic Laws Practice

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Hemchandra Javeri

CEO Investor, Board Member –  Forum Synergies

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Dilip Doshi

Ex Indian Cricketer & Entrepreneur

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Sairaj Bahutule

Ex Indian Cricketer, Spin Bowling Coach NCA & Rajasthan Royals 

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