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ABOUT US

MISSION

To enable sporting excellence and build a champion mindset through our programs and interactions.

VISION

To build a strong sporting community by nudging the athlete to become not just a better player but a stronger and a socially conscious individual.

Nudge Sports is dedicated to empowering athletes for consistent peak performance and mental wellbeing. We prioritize the ‘fine margins’ of success, focusing on mental conditioning as integral to training. By refining the 5 mental muscles—motivation, confidence, intensity, focus, and mind state—we ensure athletes perform at their best.

Our impact extends beyond sports into corporate cultures where peak performance is crucial. Nudge Sports adapts the sports model to assist executives in high-pressure environments, acting as a ‘nudging’ catalyst for improved decisions about health, happiness, and wealth.

More than a training program, at Nudge Sports, we aim to be the driving force behind individuals and teams making optimal decisions for peak performance, both on and off the field.

Founder & Director

Amit Gadkari

With over 27 years of leadership spanning India and the Middle East across an impressive portfolio including global brands like Montblanc, Villeroy & Boch, Fila, and Marcolin Eyewear, Amit has held key roles at RPG Group, Reliance Industries, Marico, and Renaissance Group.

Beyond the boardroom, Amit is an active cricketer with a background in age group cricket and badminton for Mumbai. A seasoned executive, avid reader, blogger, and cycling enthusiast, he maintains a keen pulse on global sporting landscapes.

Amit’s dedication to mental health in sports is evident through his role as the CEO and founding trustee of Cricketers’ Foundation, a sports philanthropy trust (www.cricketersfoundation.org). Here, he spearheaded mental conditioning for teenage Mumbai cricketers, collaborating with a leading sport psychology organization that has supported athletes at the Olympics and Mumbai’s domestic and international cricket arenas.

Driven by the overwhelming response to these initiatives and a passion for addressing performance related as well as mental health challenges, Amit launched Nudge Sports—a commitment to fostering holistic development and well-being among young adolescents and competitive athletes.

The Core Team

Nudge Sports is powered by a dynamic team of seasoned Sport & Performance Psychologists and Counseling Psychologists. With qualifications from top-tier universities in India, the UK, Canada, and the US in clinical psychology, applied psychology, sport & exercise psychology, and behavioral neuroscience, they not only bring a robust work ethic but also a wealth of experience, having positively impacted over 10,000 athletes across a diverse spectrum of 100 different sports.

The team has proven expertise in working with athletes at every level—from schools and colleges to elite national and international stages, including Olympians and Paralympians.

Varadayini Gorhe

Sport & Exercise Psychologist
Location: Pune
With a Masters in Psychology of Sport and Exercise from Loughborough University, U.K, she conducts regular individual and group sessions with budding, grass-root level as well as elite athletes and players across different sports.

Unique Approach: She believes in practicing what she preaches, and as an example mindfulness, which is a large part of her fitness routine is also a part of the sessions she conducts.

Dr Sahen Gupta

Sport & Exercise Psychologist
Location: Scotland
With a MSc and Doctorate in Sport & Exercise Psychology from Glasgow Caledonian University, he conducts regular individual and group sessions with developmental and elite athletes from different sports. He has travelled with teams to ICC World Cups, European Qualifiers, European and National Championships as the Head Sport Psychologist.

Unique Approach: He is one of the few Sport Psychologists trained in psychotherapy and works on balancing mental health with performance and aims to bring cutting-edge research into applied performance benefits.

Sathvik Goud

Sport Psychologist
Location: Bengaluru
With a double masters in Clinical & Sports Psychology and more than 7years experience working with athletes, he has won multiple best paper awards in International conferences in sports psychology.

Unique Approach: He specializes in working with athletes who train in individual sports.His primary work is with Equestrians, Swimmers, Golfers and Sport Shooters.

Amruta Karkhanis Deshmukh

Applied Psychologist
Location: Mumbai
Masters in Applied Psychology from University of Mumbai. Works with athletes at State, National, and International levels. Specializes in mental training for all age groups and sports.

Unique Approach: Draws from personal athletic experiences to empathize with athletes' challenges. Blends psycho-educational and developmental strategies

Mudit Krishnani

Sport & Exercise Psychologist
Location: Delhi
With a Master of Science in Psychology of Sport and Exercise from Loughborough University (UK), his expertise lies in creating sustainable high-performance cultures in sport.

Unique Approach: With a keen interest in e-sports and experience in FUT, Rocket League and Valorant, he works to integrate technological developments into his practice.

Priyanka Prabhakar

Sport & Exercise Psychologist
Location: Bangalore
With an M.Phil and M.Sc in Psychology with clinical specialization she has worked as a Sports Psychologist at Sports Authority of India (SAI), Bangalore. She has worked extensively with the Indian Hockey Men & Women’s Teams during Rio Olympics 2016 & Tokyo Olympics 2020 respectively.

Unique Approach: Priyanka uses an integrated approach, weaving together systemic theory and practice, emotion-focused therapy, cognitive behavioural therapy and body work while working with athletes.

Keerthana Swaminathan

Sport & Exercise Psychologist
Location: Chennai & Hyderabad
With a Masters degree accredited by the British Psychological Society, she cultivates a balance between high performance and well-being.

Unique Approach: A certified Neuro-Linguistic Programming Coach as well, uses behavioural coaching techniques to guide athletes to their goals.

Parinaaz Irani

Sport & Exercise Psychologist
Location: Mumbai
With a MSc in Psychology of Sport and Exercise from Leeds Beckett University, UK, she works with athletes and coaches in multiple individual and team sports to develop the ‘individual behind the athlete’.

Unique Approach: Her formal training in Rational Emotive Behaviour Therapy helps her to adopt cognitive behavioural (CBT) and solution-focused approaches to guide her clients towards healthier and fulfilling lives.

Aditi Gandhi

Sport & Exercise Psychologist
Location: Mumbai
With a post graduate qualification (MSc) in Sport and Exercise Psychology from Loughborough University (UK) and her graduate studies from St. Xavier’s College, Mumbai. She is also associated with the British Association for Sport and Exercise Science (BASES).

Unique Approach: As Aditi has been an elite gymnast and student-athlete, competing consistently at the national level, allows her to integrate her experiences and knowledge in sport to support her clients. She utilises research informed approaches in Cognitive and Behavioural Therapy, Acceptance and Commitment Therapy and Compassionate Focused Therapy to help athletes maximise their potential.

Jenai Bilimoria

Sport & Performance Psychologist
Location: Mumbai
She holds a BA in Psychology, an MA in Applied Psychology with a specialization in Clinical Psychology, and an MSc. in Sports and Exercise Psychology, demonstrating her commitment to both mental health and athletic performance enhancement.

Unique Approach: Jenai is an accomplished athlete and empathetic psychologist, seamlessly integrating her extensive tennis background with her academic proficiency in psychology. She is also a special educator

Meghana Kulkarni

Yoga Practitioner & Business Associate
Location: Mumbai
An Electrical & Electronics engineer turned into a Mindset Mentor. She is a certified sports psychology coach and a yoga practitioner.

Unique Approach: Obsessed with sports entrepreneurship and fascinated by the power of the mind, she is on a mission to bring in a paradigm shift in the Indian sporting ecosystem.

Malavika Vishwanath

Counselling and Sport Psychologist
Location: Bengaluru
She holds a Master of Education degree in Counseling and Sport Psychology from Boston University. With 2 years of applied experience in the field, she combines her training in mental health and performance enhancement to holistically aid in athletes’ well-being.

Unique Approach: She is clinically trained in identifying and healing eating disorders and body image issues in athletes. An Ekalavya awardee and NCAA All-American in swimming, her 15 years of elite athletic experience in India and the USA adds to her personal understanding of athletes’ experiences.

Lalremruata

Sport Psychologist
Location: Aizawl, Mizoram
A Sport Psychologist with a Masters in Sport Psychology from MYAS-GNDU, Department of Sport Sciences and Medicine, Amritsar.

Unique Approach: He has worked with athletes across sports disciplines at All India University level. Has helped athletes mentally prepare for Khelo India. Assisted injured athletes to manage their situation and recover during monthly posting at the Rehab Centre in MYAS-GNDU Dept of Sport Sciences and Medicine.

Siddhi Kabra

Sport & Exercise Psychologist
Location: Guwahati, Assam
With a post graduate qualification (MSc) in Sport and Exercise Psychology from Loughborough University (UK) and her graduate studies from Ashoka University, Sonipat. She is also associated with the International Society of Sport Psychology (ISSP).

Unique Approach: With her extensive experience in healthcare, human resources, and competitive sports, she understands athletes' mental and physical challenges. Siddhi employs Cognitive Behavioral Therapy (CBT) and Acceptance and Commitment Therapy (ACT) in her practice. By integrating these therapeutic approaches, she provides athletes with the tools they need to overcome obstacles, enhance performance, and achieve a balanced, fulfilling sporting career.

Kelly John

Counsellor & Sport Psychologist
Location: Mumbai
Has a M.A. in Psychology with a specialization in Lifespan Counselling from St. Xavier’s College, Mumbai and a MSc Sport and Exercise Psychology from Leeds Beckett University. She has been a national level Hockey player and a Sports Authority of India (SAI) hockey athlete, allowing her to draw upon her own experience in helping student- athletes optimize their performance on and off the field.

Unique Approach: Her approach integrates mental health support with mental skills training to holistically develop the individuals she works with. She provides individual and group counselling, conducts Social and Emotional Learning (SEL) workshops and also offers specialized support for students with special needs.

Abhishek Jha

Sport Psychologist
Location: Naval Tata Hockey Academy, Jamshedpur
With a Master's degree in Sports Psychology from Guru Nanak Dev University in Amritsar, he has worked as the lead sports psychologist for five Yuva Kabaddi Series editions facilitating the improvement of performance for over 600 professional kabaddi players from all over India by offering customized mental training programs and group workshops.

Unique Approach: He conducts regular individual and group sessions with hockey athletes and travels with the team for national tournaments and camps. He is a Scottish FA and an AIFF "D" license holder.

Katha Sonaniskar Deshmukh

Sport & Exercise Psychologist
Location: Kalyan, Mumbai & Nasik
With a Master’s in Sport and Exercise Psychology from Staffordshire University, UK, she works with athletes between the ages of 10 and 25, from young beginners to elite performers.

Unique Approach: Her approach is structured and science-backed but also rooted in empathy and real-world experience. She believes every athlete has a unique journey, and mental training should reflect that. She also believes that athletes thrive when the people around them, parents, coaches, strength trainers work as a team. Part of her work involves helping this support system become more aligned, communicative, and effective, because real progress happens when everyone is on the same page.

Rishima Kanade

Sport & Exercise Psychologist
Location: Pune
With a Master’s in Sport and Exercise Psychology from Loughborough University, she has a strong background in mental performance, athlete well-being, and psychological research.

Unique Approach: With extensive experience as a nationally ranked rifle shooter and an ex-member of the Indian National Squad, she brings firsthand insight into the psychological demands of elite sports. Her expertise spans performance psychology, mental health in sports, and coach-athlete dynamics.

Siya Manjeshwar

Sport & Exercise Psychologist
Location: Bengaluru
With a Master’s degree in Psychology of Sport from the University of Stirling, Scotland, she has a proven ability to connect effectively with athletes, coaches, and sports professionals through engaging and customized presentations. With hands-on experience managing high-performance athletes, she is deeply committed to fostering resilience and promoting mental health in the sporting world.

Unique Approach: Her expertise includes conducting psychological assessments, delivering mental skills training, and implementing tailored performance-enhancing interventions for individuals and teams.

Harshitha Penakalapati

Sport & Exercise Psychologist
Location: Bengaluru & Hyderabad
With a Masters of Education degree in Sports and Exercise Psychology from Loughborough University, her research was focused on understanding how psychological factors like perfectionism impact performance in competitive badminton players.

Unique Approach: Every athlete is unique, and her approach is tailored to understand individual mindset, challenges and goals.

Shriya Vivek

Sport & Exercise Psychologist
Location: Bengaluru
With a Master of Science in Sport and Exercise Psychology from Loughborough University, she brings a deep understanding of mental performance in sports.

Unique Approach: Her firsthand experience as an elite athlete allows her to relate to the demands of high-performance sport, and she believes in helping athletes maximize their potential using Cognitive Behavioural Therapy (CBT) and Rational Emotive Behavioural Therapy (REBT).

Mehek Kangralkar

Sport & Exercise Psychologist
Location: Bhubaneshwar
With a postgraduate degree in Sports and Exercise Psychology (MSc) from the University of Portsmouth with experience in applied performance psychology, athlete development, and stakeholder communication. She holds certifications in Psychological First Aid and Rational Emotive Behavioural Therapy (Level 1). She has worked with grassroots-level athletes at residential academies, helping them enhance their teamwork, communication and time management skills.

Unique Approach: Her work integrates psychological principles with practical strategies to foster mental strength, motivation, and well-being in sports. With expertise in data analysis and research, she brings a structured, holistic and evidence-based approach to athlete support.

Payal Gore

Sport & Exercise Psychologist
Location: Pune and Mumbai
With a Bachelor’s degree from Pune University, India, and MSc in Sport and Exercise Psychology from Liverpool John Moores University, UK, she is currently pursuing the SEPAR program with the British Association of Sport and Exercise Sciences.

Unique Approach: She has a particular interest in supporting sportswomen with menstruation-related challenges, providing tailored psychological interventions. Also has experience of working with diverse sports and organizations, including India Blind Cricket, England Amputee Football Association, and athletes in equestrian sports, athletics, rugby, weightlifting, and more.

Dr. Devika Patil

Psychiatrist and Sport Psychologist
Location: Nasik
With an M.B.B.S, a qualified medical Psychiatrist and then with master's degrees in Psychology of Sport and Exercise, she combines a strong academic foundation with hands-on expertise over her experience of 5 years in the field of mental health. Primarily works with athletes competing in individual sports like triathlon, athletics, badminton, shooting, archery. Outside her professional work, she is a competitive age-group triathlete, allowing her to build deeper connections with athletes through shared experiences.

Unique Approach: Integrating her skills as a psychiatrist and therapist she addresses psychiatric and psychological issues in athletes providing holistic care and mental well-being.

The Advisory Team

Prof. Shailesh V. Shrikhande

Deputy Director, Tata Memorial Hospital

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Sujjain Talwar

Senior Partner, Economic Laws Practice

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Hemchandra Javeri

CEO Investor, Board Member–Forum Synergies

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Sairaj Bahutule

Ex Indian Cricketer, Spin Bowling Coach NCA & Rajasthan Royals

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Vighnesh Shahane

Former CEO & MD – Ageas Federal

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Giving athletes & teams the right NUDGE to develop a competitive edge with top-notch mental conditioning programs.

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